This study examines how representations of social class are constructed through the negotiation between space (spatial) and clothing style (sartorial) within Bandung-based fashion accounts on Instagram. The primary focus of this research is to observe how location, visual backgrounds, and fashion choices are strategically utilized to build a specific class image on social media.
Using a cultural and visual studies approach, this research analyzes how spatial elements—such as cafes, city streets, or specific public spaces—are combined with fashion aesthetics to produce representations of class identity. Additionally, the concept of negotiation is employed to understand how content creators adapt to global trends while maintaining a local context.
This study also highlights the role of social media in shaping public perception of social status, as well as how these representational practices can reinforce or challenge existing class structures. The findings are expected to provide a critical understanding of the relationship between space, style, and identity in contemporary digital culture.
This research supports SDG 5 (Gender Equality) and SDG 10 (Reduced Inequalities).
Researcher: Prof. Aquarini Priyatna, M.A., M.Hum., Ph.D.