Utilizing Creative Marketing, PPM Team of FIB Unpad Assist in Promoting Local Products of Cikeruh Village 

In an effort to empower the local community in the creative economy sector, the Community Service Program (CSP) Team of the Faculty of Cultural Sciences, Universitas Padjadjaran, conducted an outreach activity in Cikeruh Village, Jatinangor District, to assist local residents in marketing their businesses. The team was led by Dr. Ade Kosasih, with Dr. Widyo Nugrahanto, Dr. Miftahul Falah, and Ayu Septiani as team members.

This PPM activity was carried out over a period of three years. In the first year, the PPM team began by mapping the problems and formulating efforts that could be made to overcome them. They saw that the Cikeruh Village Government had made massive efforts to improve the marketing of home-based products. However, the marketing of these home-based products was not yet optimal.

Therefore, in the second year, the PPM team implemented educational activities through this program. They held educational activities on creating attractive product designs and how to use social media, such as Instagram, X, and TikTok, more effectively. With this, home products will become more widely known and the marketing reach of the products will expand.

Then, through Focus Group Discussions, the results of the efforts made by the PPM team with local residents and the Cikeruh Village Government will be more sustainable. In the FGD, the parties developed a program plan to be implemented for the following year. All parties certainly hope that local residents’ home-based products and the economy of Cikeruh Village can adapt and develop through digital marketing.

Red. Jauza Maryam Mumtazah