Digitalization in the Age of Development, Radio Unpad Holds Training and Broadcast Competition

Jatinangor, West Java – Digitalization is one of the many things that is faced in today’s modern world. The rapid and massive development of technology also affects aspects of human life. This causes every individual to improve their digital skills in order to live in harmony with the existing conditions.

Realizing the situation that occurs in the modern world today, Universitas Padjadjaran Radio took the initiative to hold an Open House activity with the theme “R U UP?” at Bale Sawala, Universitas Padjadjaran Jatinangor on Saturday (22/6/2024). The Open House consists of various events with each of their own themes, such as Talkshow “Ruang Diskusi”, Broadcasting Competition “Ruang Bicara”, and Broadcasting Trial “Ruang Untuk Kamu”.

Chief Executive of Open House “R U UP?” Najla Zaizafun states that this event was organized to introduce Radio Universitas Padjadjaran. Moreover, Najla also hopes that this event can be a source of knowledge and experience about digital radio for the public.

“We hope that this event will not only provide new experiences and knowledge for the community. This event can also help Radio Padjadjaran to be better known by the general public,” she says.

Najla’s hopes for the purpose of organizing the Open House Radio Universitas Padjadjaran were in line with the expectations also conveyed by the Head of Unpad Public Communication Office Dandi Supriadi, M.A. (SUT), PhD in his speech. Dandi also hopes that this activity can be a place to expand relations between participants.

“Hopefully the friends who are here can enjoy the event because there are so many varieties. You can gain knowledge, gain experience, get acquainted with wider networks, and hopefully you can also become loyal listeners of Radio Unpad,” he says.

As previously mentioned, Radio Unpad’s Open House also organized a “Discussion Room” talk show titled “Convergence of Conventional Radio to Digital Radio Era”. This session presented KPID West Java Commissioner Achmad Abdul Basith and broadcaster from Ardan Radio, Dimas Satrio Danardono as speakers.

In this talk show session, Basith advised all participants to gain more experience in broadcasting, especially for those who are interested in this field.

“If you already have more experience, the value will be different. So now multiply the experience and joining Radio Unpad is right because it is one of those valuable experiences,” Basith explained to the participants.

Besides Basith, Dimas also gave a message to the talk show participants to always adapt to the development of the digital world.

“A good way of thinking about it how can we utilize it. Never stop learning, never feel enough and close your eyes to other social media developments,” Dimas said.

In addition to the talk show, Radio Unpad Open House also organized a broadcasting competition “Ruang Bicara”. As the name implies, this event aims to measure the team’s ability in broadcasting. There were 26 teams consisting of eighteen university teams, seven high school teams, and one combined university and high school team that participated in this competition. Participants came from areas other than Bandung City and Regency, such as Denpasar, Tangerang, Tanjung Pandan, Bekasi, Yogyakarta, and Karawang.

In accordance with the name of the event, namely the competition – at this event, the winners of the broadcasting competition were also determined. They are as follows:

First Place
Twone
“Memanfaatkan Radio Digital untuk Mendukung Industri Musik dan Hiburan Lokal” (“Utilizing Digital Radio to Support Local Music and Entertainment Industry”)
Contestants: Amanda Naura Najla ( University Padjajaran) and Muhammad Nabil Razhin (Bandung Institute of Technology)

Second Place
TimPal
“Memanfaatkan Teknologi Digital untuk Menambah Interaktivitas Siaran Radio dengan Audiens Global”
(“Utilizing Digital Technology to Enhance Radio Broadcast Interactivity with Global Audiences”)
Contestant: Ni Komang Ayu Tri Kusuma Dewi and Dewa Ayu Sri Ananda Maranggi (Udayana University)

Third Place
Zahran Alya
“Memanfaatkan Teknologi Digital untuk Menambah Interaktivitas Siaran Radio dengan Audiens Global” (“Promoting the Use of Digital Radio as Part of an Environmentally Friendly Lifestyle”)
Contestants: Zahran Dawaur Rahmah and Alya Najala Fadilah (Adhirajasa Reswara Sanjaya University)

Favorite Champion
Nada Bersua
“Memanfaatkan Radio Digital sebagai Peluang Pertumbuhan Ekonomi Kreatif di Indonesia” (“Utilizing Digital Radio as an Opportunity for Creative Economy Growth in Indonesia”
Contestant: Nabila Putri Khuzaimah and Davina Raesa Maharani (Universitas Padjadjaran).

The coming future will always lead to digitalization. The introduction and training in the world of broadcasting, especially digital radio, is expected to be a means of self-development in today’s modern world.

Writer: Maria Imanuella Dewi Sekartaji
Translator: Jauza Maryam Mumtazah