Creative Learning Space: Exploring Potential through Entrepreneurship and Tourism
Students are not only required to understand theory, but also to have practical skills that can be applied in real life. This is the basis for the introduction of Entrepreneurship and Tourism courses at the Faculty of Cultural Sciences, Universitas Padjadjaran. These two courses provide students with the opportunity to improve their critical thinking skills, recognize the potential around them, and train themselves to be better prepared to face the challenges of the world of work and economic opportunities in the future.
In the Entrepreneurship course, students are introduced to various basic concepts about the business world. They learn to understand the definition and principles of entrepreneurship, the important role of entrepreneurs, and how an idea can develop into a valuable business. The lessons also include skills for identifying opportunities, concepts and differences in leadership types, marketing plans and business plans, branding, and much more.
Moreover, students are introduced to technopreneurship, which is the use of technology in building modern businesses. This is important because the business world is now increasingly closely linked to developments in digital technology. With this knowledge, students not only prepare themselves to enter the workforce, but are also equipped with the courage to become creators of new jobs. The learning process in this class builds confidence, independence, and decision-making skills, which are important aspects of entrepreneurship.
On the other hand, the Tourism course provides a learning experience that broadens students’ knowledge of one of the strategic economic sectors. The lessons learned include the history and development of tourism, types of tourism, and destination management strategies. Students are also encouraged to understand how tourism plays a role in economic development while preserving cultural and environmental sustainability.
This course gives students a comprehensive understanding of tourism, from basic concepts and history to destination development strategies. The course also discusses aspects of tour guiding, giving students an idea of how the tourism industry should be run. From these discussions, they learn to see tourism not only as a recreational activity, but also as a means of introducing cultural identity while supporting community welfare.
The learning methods in both courses focus on class discussions, literature studies, and assignments that encourage students to think critically. The evaluation is not only based on final exams, but also includes participation, group presentations, and written assignments that require a deep understanding of the lessons. With this approach, students are taught not only to accept theories, but also to process and relate them to real situations in society.
The courses in Entrepreneurship and Tourism show how lectures can be a way to connect knowledge with practical needs. Through Entrepreneurship, students learn how an idea can be developed into a realistic business plan. Through Tourism, they understand how cultural and tourism potential can drive economic growth while strengthening community identity. Ultimately, these two courses equip students with essential skills to navigate the professional world, whether as job seekers or as creators of new opportunities that benefit many people.
Red. Aliyah Zahra Saffanah
