Community-Based Tourism Development in Jatiroke Village

Sumedang, August 31st, 2025 — Jatiroke Village in Sumedang has long been known for its fresh Arabica coffee, scenic views, and rich cultural traditions. Now, with the support from Universitas Padjadjaran’s Faculty of Cultural Sciences (FIB), the village is taking steps to officially become a Desa Wisata (Tourism Village).
The program is a part of FIB Unpad community service program, which since 2022 has focused on community-based sustainable tourism. This effort ties into the global Sustainable Development Goals (SDGs), especially SDG 2: Zero Hunger, by promoting local food products such as Jatiroke’s own Kopi Gugels.

Located just three kilometers east of Jatinangor, Jatiroke has plenty to offer, from the breathtaking Teras Gunung Geulis viewpoint overlooking Bandung and Sumedang, traditional martial arts and dance performances, to the village’s signature coffee. To further develop its potential, however, Jatiroke requires formal recognition as a Tourism Village by the district government.
To support this process, the Unpad team led by Dr. Vincentia Tri Handayani, M. Hum., is collaborating with local officials and community members to complete the documentation, profiles, and administrative requirements needed for legal recognition. Alongside this, four key activities are being implemented: the installation of tourism signage, capacity-building training for village officials, assistance with the legal process, and the organization of a tourism event to highlight Jatiroke’s cultural and local products.
“With stronger branding and legal status, Jatiroke will be able to promote its natural and cultural treasures more widely, while also boosting the local economy,” explained Dr. Vincentia.
Through this collaboration, Unpad hopes to help Jatiroke not only gain the title of Tourism Village but also create a sustainable future where food, culture, and tourism go hand in hand.

By Dhia Anaulva Putri